Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday following Thanksgiving Day in the United States. The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”. According to the Shop.org/BizRate Research 2005 eHoliday Mood Study, “77 percent of online retailers said that their sales increased substantially last year on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday this year (2005)”. In 2006, Shop.org announced that it launched the CyberMonday.com portal, a one-stop shop for Cyber Monday deals. In 2009, comScore reported that consumers spent $887M online on Cyber Monday (excluding travel), the second highest spending day of 2009. Cyber Monday is also used as a marketing term in Canada, the United Kingdom, France, Portugal and Germany. In these countries, with the exception of Canada, Cyber Monday sales last for eight days, typically from the last Monday in November to the first Monday in December. In Canada, the sales period mirrors that of the U.S.
 Origin of term
The term “Cyber Monday” is a neologism invented by Shop.org, part of the U.S. trade association National Retail Federation. It was first used within the ecommerce community during the 2005 holiday season. According to Scott Silverman, the head of Shop.org, the term was coined based on research showing that 78% of online retailers reported a significant increase in sales on the Monday after Thanksgiving in 2004. In late November 2005, the New York Times reported that “The name Cyber Monday grew out of the observation that millions of otherwise productive working Americans, fresh off a Thanksgiving weekend of window shopping, were returning to high-speed Internet connections at work Monday and buying what they liked.”
 United States
In 2006, comScore reported that online spending jumped 25 percent on Cyber Monday to $608 Million.
In 2007, comScore reported that online spending climbed 21 percent on Cyber Monday to $733 Million.
In 2008, comScore reported that online spending increased 15 percent on Cyber Monday to $846 Million.
In 2009, comScore reported that online spending increased 5 percent on Cyber Monday to $887 Million and that more than half of dollars spent online at U.S. Web sites originated from work computers (52.7 percent), representing a gain of 2.3 percentage points from last year. Buying from home comprised the majority of the remaining share (41.6 percent) while buying from international locations accounted for 5.8 percent. According to comScore chairman Gian Fulgoni, “comScore data have shown that Cyber Monday online sales have always been driven by considerable buying activity from work locations. That pattern hasn’t changed. After returning from the long Thanksgiving weekend with a lot of holiday shopping still ahead of them, many consumers tend to continue their holiday shopping from work. Whether to take advantage of the extensive Cyber Monday deals offered by retailers or to buy gifts away from the prying eyes of family members, this day has become an annual ritual for America’s online holiday shoppers.”
The National Post featured an article in the November 25, 2010 edition, stating that the parity of their dollar with the U.S. dollar is causing many Canadian retailers to have Black Friday and Cyber Monday sales of their own. According to the article, an estimated 80% of Canadians were expected to participate in Black Friday and Cyber Monday sales. Speculation has been made that with all major U.S. television broadcasters—which are typically available to Canadians—emphasizing Black Friday and Cyber Monday sales for stores that are also doing business in Canada, Canadian retailers needed to mimic sales offerings in order to keep Canadian dollars from being spent in the U.S.
Cyber Monday is also used as a marketing term in the United Kingdom, France, Portugal and Germany. In these countries, Cyber Monday sales last for eight days, typically from the last Monday in November to the first Monday in December.
- According to the Guardian, UK online retailers are now referring to “Cyber Monday” as the busiest internet shopping day of the year that commonly falls on the first Monday of December.
- Inspired by the U.S. phenomenon, the term Cyber Monday was first used in France in 2008.
- In Portugal, the term Cyber Monday was first used in 2009.
- Amazon.de announced that it brought Cyber Monday to Germany in 2010.
At the official Cyber Monday site run by Shop.org, more than 600 retailers offer discounts as of 2009. A percentage of the proceeds of the site benefits the Ray M. Greenly Scholarship Fund, which gives scholarships to students wanting to better their education in e-commerce.
On Cyber Monday take the time to look into investing in YOURSELF and YOUR future. If you are seeking expert advice and knowledge…much of which is free…in the areas of Personal Development, Saving Money, Going Green, Alternative Mind , Body , and Sex Health, Forbidden Knowledge , and many more areas along these lines please visit CLICK HERE